Referrals (Marketing) White Papers

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How Ready Are You for Account-Based Marketing?
sponsored by TechTarget
WHITE PAPER: How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
Posted: 08 Feb 2021 | Published: 24 Sep 2019

TechTarget

BPM Patterns and Practices in Industry
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: This paper reviews common BPM adoption patterns and best-practices across different industries to illustrate the value of BPM.
Posted: 18 Sep 2012 | Published: 18 Sep 2012

Oracle Corporation UK Ltd

Cloud Provisioning: Provision. Orchestrate. Innovate.
sponsored by OpenText
WHITE PAPER: In this white paper, learn about a cloud provisioning technology with a workflow-enabled framework, allowing you to create, provision, and orchestrate virtual "bundles" of on-premise and cloud capabilities that make up a new product, service, or application.
Posted: 14 Feb 2014 | Published: 31 Dec 2013

OpenText

Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013

IBM

Why You Should Automate Processing of Vendor Invoices
sponsored by Esker Inc.
WHITE PAPER: In this paper, discover the results that Esker research found indicating that accounts payable automation can typically save organizations 40 to 60 percent of operational and administrative AP costs. Also explore the abundant benefits that automated processing of vendor invoices can help business like yours achieve.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

Esker Inc.

Behavior Driven Development: Agile Testing with Red Hat JBoss BRMS
sponsored by Red Hat
WHITE PAPER: In this resource, discover how a software development process known as behavior-driven development, combined with a tool that integrates business rules management, business process management (BPM), and complex event processing (CEP), enables you to speed up and improve the application delivery lifecycle.
Posted: 08 Aug 2013 | Published: 30 Jun 2013

Red Hat

Proactively Track and Maintain Assets to Keep Operations Running Smoothly
sponsored by Kony
WHITE PAPER: This white paper introduces a mobile application for Enterprise Asset Management (EAM) that offers a comprehensive and consolidated view into all inventory and the condition of resources, so that you can make informed decisions on capital and operational investments.
Posted: 30 Apr 2013 | Published: 31 Dec 2012

Kony

Are You Ready for Marketing Automation?
sponsored by Marketo
WHITE PAPER: Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

A Beginner’s Guide to Partner Marketing with Content Syndication
sponsored by TIE Kinetix
WHITE PAPER: B2B professionals need to ensure their partners have up-to-date information, and that their web content is consistent and relevant across all channels. To simplify channel marketing, savvy businesses are looking towards channel content syndication.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

TIE Kinetix

Using Marketing Automation to Increase Your ROI on CRM
sponsored by Marketo
WHITE PAPER: Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo