Incentive Programs Reports

The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers
sponsored by Oracle Corporation
WHITE PAPER: The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
Posted: 21 Mar 2011 | Published: 01 Feb 2010

Oracle Corporation

How Security Can Help Grow Your Business: The Marketing Side of Tokenization
sponsored by First Data Corporation
WHITE PAPER: Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs.
Posted: 15 Aug 2011 | Published: 15 Aug 2011

First Data Corporation

Four Effective Service Strategies that Drive Brand Advocacy
sponsored by Oracle Corporation
WHITE PAPER: This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Oracle Corporation

Owner’s Manual for the Modern Demand Gen Engine
sponsored by TechTarget
EBOOK: Download this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates.
Posted: 08 Feb 2021 | Published: 12 Mar 2020

TechTarget

Infographic: Content marketing strategy in a post-pandemic era - Engaging IT buyers
sponsored by TechTarget ComputerWeekly.com
INFOGRAPHIC: When the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space. In this infographic, we share a few tips and tricks for developing engaging content in a post-pandemic era.
Posted: 05 Oct 2021 | Published: 05 Oct 2021

TechTarget ComputerWeekly.com

Buying BANT Important considerations when sourcing high-quality leads externally
sponsored by TechTarget
WHITE PAPER: On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization.
Posted: 08 Feb 2021 | Published: 27 Feb 2020

TOPICS:  Marketing
TechTarget

Document Your Ideal Customer Profile (ICP)
sponsored by TechTarget
WHITE PAPER: Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.
Posted: 08 Feb 2021 | Published: 19 Nov 2019

TOPICS:  Marketing
TechTarget

Marketing analytics, big data and ethics
sponsored by TechTarget ComputerWeekly.com
EGUIDE: In this e-guide, we discuss the how important respecting the data privacy of customers and prospective customers is for companies trying to make a profit.  For commercial organisations, finding this ethical balance between making money from data and safeguarding the privacy of personal data is more important than ever thanks to the EU's GDPR.
Posted: 08 Feb 2021 | Published: 03 Apr 2018

TechTarget ComputerWeekly.com

RPA vs. BPM: How are they different?
sponsored by TechTarget ComputerWeekly.com
EGUIDE: Robotic process automation and business process management are complementary partners in driving digital transformation initiatives. RPA has received a lot more publicity in recent years, but BPM is an essential discipline and a key enabler in scaling RPA projects. Here are the main differences between these process-oriented initiatives.
Posted: 19 May 2022 | Published: 19 May 2022

TechTarget ComputerWeekly.com

Getting the best out of robotic process automation
sponsored by TechTarget ComputerWeekly.com
EGUIDE: IT leaders are used to doing more with less, but the pandemic has forced many organisations to reassess whether the way processes have always been run, is optimal. With people having to work from home, many organisations have needed to automate previous manual tasks, in order to remain operational.
Posted: 06 Aug 2021 | Published: 06 Aug 2021

TechTarget ComputerWeekly.com