EZINE:
In this week's Computer Weekly, we talk to the BBC about how the UK broadcaster is using data analytics to better understand its viewers and grow its audience. We look at how CERN is using IT automation in its quest to unravel the mysteries of the universe. And we examine the impact of GDPR on cloud storage. Read the issue now.
EZINE:
In this week's Computer Weekly, the BBC faces in-depth scrutiny over its digital plans – we take a look at progress. Do you need to keep data forever? We examine the technologies behind infinite storage. And we find out about the digital transformation challenges in vehicle dealerships. Read the issue now.
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EBOOK:
It’s a common industry practice to focus primarily on prospects who match a specific persona or job title—but is that really the best method? According to recent research, the answer is no. Download this resource to learn how you can refocus your efforts and get more leads by homing in on prospects with recent, relevant, pre-purchase activity.
EZINE:
Software-defined storage (SDS), which promises greater transparency and control over data, is an increasingly important tool in the enterprise technology armoury. In this issue of CW ANZ, we look at how Australian enterprises are turning to SDS to improve data management and direct data to different tiers of storage or to applications.
EZINE:
In this week's Computer Weekly, we examine the role of green tech in helping businesses contribute to the government's 2050 net-zero targets. We also talk to Spotify about the importance of open source for the music streaming service and how hybrid working is evolving as the post-pandemic workplace continues to change. Read the issue now.
EGUIDE:
It takes time, money and labour to modernize applications and workflows to use cloud environments. IBM brings a new dimension to cloud adoption with highly integrated solution stacks that can provide a range of typical workflows for business users. In this e-guide, learn how IBM Cloud Paks can help ease some challenges of application modernization.
EGUIDE:
In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
EZINE:
The battle for the right IT staff to transform businesses is changing and recruiters and job-seekers need to be clued up. In this issue, a Belgium-based recruiter gives the lowdown on tech job-seeking. Also read why Dutch beer brewer Heineken has replaced more than 60 different HR systems with SAP SuccessFactors as its central HR system.
EGUIDE:
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
