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How to Use Email Marketing to Nurture Third-party Leads sponsored by TechTarget EBOOK: More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads. Posted: 08 Feb 2021 \| Published: 07 May 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey sponsored by TechTarget RESEARCH CONTENT: As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program. Posted: 08 Feb 2021 \| Published: 18 Apr 2019 TOPICS: B2B \| CRM \| CRM Software \| Customer Retention \| Customer Satisfaction \| Marketing \| Sales \| Sales and Marketing Software \| User Experience

Three Ways Personas Can Improve ABM Performance sponsored by TechTarget EBOOK: Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle. Posted: 08 Feb 2021 \| Published: 11 Sep 2020 TOPICS: CRM \| Customer Loyalty \| Customer Privacy \| Customer Profiles \| Market Research \| Market Segments \| Market Trends \| Marketing

Billion Dollar Blindness sponsored by TechTarget WEBCAST: Access this webcast to learn how using the latest intent data and AI-driven technologies can transform their productivity and yields from a market, an ICP, or a set of named ABM accounts. Posted: 08 Feb 2021 \| Premiered: Feb 19, 2020 TOPICS: Artificial Intelligence \| Business Activity Monitoring \| Business Communications \| Business Consulting Services \| Business Development \| Business Environment \| Business Management \| Business Metrics \| Business Models \| Business Performance Management \| Business Process Management \| Business Process Modeling \| Business Processes \| Business Service Management \| Marketing

Owner’s Manual for the Modern Demand Gen Engine sponsored by TechTarget EBOOK: Download this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates. Posted: 08 Feb 2021 \| Published: 12 Mar 2020 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| CRM Services \| CRM Software \| Marketing

Improving Your Sales Performance with the Right Tools, Strategy sponsored by Xactly EGUIDE: The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business. Posted: 07 Mar 2017 \| Published: 01 Mar 2017 TOPICS: CRM \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software	All resources sponsored by Xactly

Infographic: Europe Media Consumption Study Results sponsored by TechTarget ComputerWeekly.com DATA SHEET: TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic. Posted: 08 Jun 2017 \| Published: 08 Jun 2017 TOPICS: CRM \| Customer Retention \| Customer Satisfaction \| Marketing \| Marketing Literature

Thinking Strategically About ABM sponsored by TechTarget and Marketo TRANSCRIPT: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017. Posted: 29 Mar 2017 \| Published: 29 Mar 2017 TOPICS: CRM \| CRM Best Practices \| Marketing \| Marketing Information Systems \| Marketing Literature

Digital Transformation Strategy: Planning Around Tech Disruptors sponsored by Capgemini EGUIDE: Two years ago, most companies found themselves restructuring their digital transformation strategies. This e-guide takes you through the key points your digital transformation roadmap will need to account for and where IoT fits into it. Posted: 22 Feb 2017 \| Published: 20 Feb 2017 TOPICS: CIOs \| Data Analytics \| Internet \| Internet Usage \| Marketing \| Strategic Planning

Building a Winning Sales Management Strategy sponsored by Xactly EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture. Posted: 27 Feb 2017 \| Published: 27 Feb 2017 TOPICS: CRM \| CRM Best Practices \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software \| Sales Orders \| Sales Representatives	All resources sponsored by Xactly

Market Strategy Reports