EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
ANALYST REPORT:
A new study from Demand Gen Report has uncovered that intent is now a key pipeline accelerator and use cases for intent data are rapidly expanding within sales and marketing organizations. Download this exclusive report sponsored by TechTarget to discover 10 emerging use cases to put to use in your company.
EZINE:
In this week's Computer Weekly, we talk to snack giant Mondelez, the owner of Cadbury, about how AI and data are transforming its business. SAP is increasing support costs for the first time in years – we assess the impact on customers. And a Ukrainian tech CEO tells us how his company kept going despite the Russian invasion. Read the issue now.
EBOOK:
In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.
WEBCAST:
In this webinar you will get a clear read on today’s markets. Learn what your marketing and sales teams should be doing to optimize demand capture in the current environment.
EZINE:
In this week's Computer Weekly, two years after the Kalifa report laid out a roadmap for continued fintech sector growth, UK entrepreneurs and startups are worried about the lack of progress. We look at the top tech trends in retail and find out which companies are leading the way. And we examine six ways to slash IT emissions. Read the issue now.
EZINE:
In this week's Computer Weekly, we assess the risks from Log4Shell, a new web software vulnerability described as "catastrophic". We look at SASE – secure access service edge – which is set to be one of the networking priorities for 2022. And some victims of the Post Office IT scandal are still waiting for proper compensation. Read the issue now.
EGUIDE:
IT leaders are used to doing more with less, but the pandemic has forced many organisations to reassess whether the way processes have always been run, is optimal. With people having to work from home, many organisations have needed to automate previous manual tasks, in order to remain operational.
EZINE:
In this week's Computer Weekly, we detail the concerns of IT experts about the UK's Online Safety Bill's proposals to weaken end-to-end message encryption. Our buyer's guide continues to look at the issues around integrating SaaS applications, with a particular eye to the proliferation of SaaS during the Covid pandemic. Read the issue now.
EZINE:
In this week's Computer Weekly, we examine the minefield around datacentre planning permission across the UK, after government blocked a major development next to the M25. The metaverse is making inroads into the industrial world – is this the real future for the technology? And we analyse the trends changing the app market. Read the issue now.
