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According to a 2012 Information Week survey, mobile interfaces aimed at easing and spreading access to business intelligence (BI) and analytics insights are very much in demand, with 44% of respondents planning to add such smartphone and tablet-based options. Hence, software vendors that offer mobile BI as an extension to their standard BI capabilities stand to gain significant competitive advantage in existing and future product evaluations.

As a BI software vendor, what do you need to know about building a mobile strategy to ensure that it generates new revenue streams and provides incremental value to your customers?

Read this white paper, featuring research from Gartner, Inc.’s, 2012 Magic Quadrant for BI Platforms report, to learn why you can’t afford to ignore the growing customer demand for mobile BI functionality. Discover five key considerations you need to address as you plan to extend your BI product portfolio and take advantage of the burgeoning market demand for mobile BI.


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