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Product: |
Fair Isaac Qualify™ Score |
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Company: |
FICO |
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Type: |
Software |
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Description: |
The Fair Isaac Qualify™ marketing score allows marketers to expand their prospect universes by profitably leveraging broad promotional efforts like invitation-to-apply (ITA) campaigns. Through heavy investment in traditional as well as new and unique data sources, and by utilizing innovative analytic methodologies, Fair Isaac has created this unique scoring solution that gives marketers the power to suppress non-responders and unlikely approvals from their promotional lists. The result is improved profitability for marketing campaigns: reduced mailing and creative production costs; reduced origination costs, increased approval rates, and higher quality bookings.
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Related Products: |
Analytic Applications Software | Campaign Management |
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