EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EBOOK:
Software empowers business strategy. In this e-guide we explore how to deliver new software-powered functionality for continuous business improvement.
EZINE:
In this week's Computer Weekly, we examine the impact of climate change on datacentres as potential victims and contributors to the problem. We look at the rise of voice channels and how IT leaders can use the technology for better customer experience. And we ask what lessons must be learned from Ecuador's citizens' data breach. Read the issue now.
EZINE:
In this week's Computer Weekly, we look back at the UK government's AI Safety Summit and assess what it achieved – and what it didn't. Our latest buyer's guide examines the future of business software and modernising legacy applications. And we find out how the UK PSTI Act aims to protect your smart devices. Read the issue now.
EZINE:
In this week's Computer Weekly, the UK government has committed £1bn to the semiconductor sector – but can it ever compete with the US and China? The potential of 5G networking could transform manufacturing – we examine the implications. Read the issue now.
EGUIDE:
In this e-guide we discuss why data integration and preparation are the unsung heroes of modern BI and advanced analytics. More so than ever, it would seem, due to the ever-increasing volume and variety of data.
EZINE:
In this week's Computer Weekly, VMware users are facing licence fee increases after the acquisition by Broadcom, with education bodies worst hit – we talk to unhappy customers. Read the issue now.
WHITE PAPER:
What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
EGUIDE:
In this e-guide: HR software had long been a relatively backward zone of enterprise software before the Covid-19 pandemic. It had been catching up, as organisations applied digital approaches drawn from customer experience to employee experience, encompassing the journey from recruitment, through working and learning, to moving up or moving on.
EGUIDE:
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
